We Made a Google Ads Mockup Generator
We built our own Google ad mockup generator specifically for responsive search ads. And after testing it, we decided to let anyone use it.
Google Ads Automation, Part 1: Turn a Campaign On or Off Automatically
Running an effective Google Ads campaign is time consuming and takes a lot of oversight. There are a lot of things to pay attention to and constant optimizations to ensure …
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Top 11 SEO Mistakes To Avoid in 2021
Are You Guilty of These SEO Sins? Habits can be hard to break. But, when it comes to search engine optimization it’s advisable to take a minute or two and …
The AI Copywriting Revolution: Can Machine Learning Tools Help You Generate Good Content Faster?
Machine learning and AI is a rapidly evolving space. In years past, it was the domain of big companies investing R&D dollars into AI, searching for breakthroughs to determine if …
Google Guaranteed for Local Business: A 2021 Update
Many businesses are already using Google’s Local Services Ads to generate leads for their companies. When you sign up for it, you automatically become a Google Guaranteed business. You may have noticed a little green checkmark next to a listing. This little badge alerts the potential customers that this business is Google Guaranteed.
Digital Media Influences the Traditional Buy of a Super Bowl Ad
Let’s face it, if you’re like me and an ad industry veteran, Super Bowl Sunday is like Christmas morning. I would sit, patiently watching every play of the big game …
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Age Targeting with Google Ads
Adjusting age targeting in Google Ads is a good method to help refine the audience you reach.
How to Audit a Google Ads Campaign
Learn why paid search audits are an invaluable tool, along with what you should audit to ensure your campaigns are running at the highest level.
When Clients Give You The Wrong Keywords
A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?
The Value of YouTube Bumper Ads
People watch sooooo many videos online, it’s almost impossible to keep up with the stats. Since the very first video was uploaded to YouTube on April 23, 2005, the video …