The Best Thing You Can Do in Google Ads
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
Google Ads Search Impression Share
Search impression share gives you valuable context to what your other numbers mean. It reveals nuance to your data.
How to Clone a Google Ads Campaign
Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.
How to Disable Auto Ad Suggestions in Google Ads
Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
The Issue of Duplicate Keywords in Paid Search Campaigns
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
Using Labels in Google Ads (AdWords)
Using labels in Google Ads is a secret weapon to power your campaigns. They unlock a host of features and efficiencies that super charge campaigns.
Using the AdWords Countdown Function in Paid Search Ads
Google Adwords has a few dynamic ad features, such as adjusting headlines on the fly based on a users search query. Those that have created and written ads for a …
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Are You Guilty of These SEO Sins?
Habits can be hard to break, but when it comes to search engine optimization it’s worth taking a moment to make sure you’re doing things right. Take a look at the list below, and see if you’re guilty of any of these sinful SEO practices. If so, then now’s the time to take action — it’s not too late for your ranking to be saved!
Compete with the World’s Largest Brands in Google Ads
Client: We don’t have the budget (competitor X) has. We can’t compete with them in search. Me: There is a misconception when it comes to search, both with SEO and …
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How to Trim (or Cut) an SEM Budget
Clients set budgets, sometimes far in advance. Monies are allocated for marketing channels and can be locked in for a full fiscal year. It then becomes the challenge of the …