The Best Thing You Can Do in Google Ads
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
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Google Ads Search Impression Share
Search impression share gives you valuable context to what your other numbers mean. It reveals nuance to your data.
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How to Clone a Google Ads Campaign
Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.
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How to Disable Auto Ad Suggestions in Google Ads
Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
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The Issue of Duplicate Keywords in Paid Search Campaigns
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
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Using Labels in Google Ads (AdWords)
Using labels in Google Ads is a secret weapon to power your campaigns. They unlock a host of features and efficiencies that super charge campaigns.
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Using the AdWords Countdown Function in Paid Search Ads
Google Adwords has a few dynamic ad features, such as adjusting headlines on the fly based on a users search query. Those that have created and written ads for a
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Are You Guilty of These SEO Sins?
Habits can be hard to break, but when it comes to search engine optimization it’s worth taking a moment to make sure you’re doing things right. Take a look at the list below, and see if you’re guilty of any of these sinful SEO practices. If so, then now’s the time to take action — it’s not too late for your ranking to be saved!
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Compete with the World’s Largest Brands in Google Ads
Client: We don’t have the budget (competitor X) has. We can’t compete with them in search. Me: There is a misconception when it comes to search, both with SEO and
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How to Trim (or Cut) an SEM Budget
Clients set budgets, sometimes far in advance. Monies are allocated for marketing channels and can be locked in for a full fiscal year. It then becomes the challenge of the
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