Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
How to Disable Auto Ad Suggestions in Google Ads Read More »
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
The Issue of Duplicate Keywords in Paid Search Campaigns Read More »
Using labels in Google Ads is a secret weapon to power your campaigns. They unlock a host of features and efficiencies that super charge campaigns.
Using Labels in Google Ads (AdWords) Read More »
Google Adwords has a few dynamic ad features, such as adjusting headlines on the fly based on a users search query. Those that have created and written ads for a
Using the AdWords Countdown Function in Paid Search Ads Read More »
Client: We don’t have the budget (competitor X) has. We can’t compete with them in search. Me: There is a misconception when it comes to search, both with SEO and
Compete with the World’s Largest Brands in Google Ads Read More »
Clients set budgets, sometimes far in advance. Monies are allocated for marketing channels and can be locked in for a full fiscal year. It then becomes the challenge of the
How to Trim (or Cut) an SEM Budget Read More »
Paid search is a powerful way to reach consumers, especially as the algorithms behind them do an ever increasing job of showing searchers the most relevant ads. Relevancy in advertising
How to Increase Paid Search Conversions Read More »
