Using Labels in Google Ads (AdWords)
Using labels in Google Ads is a secret weapon to power your campaigns. They unlock a host of features and efficiencies that super charge campaigns.
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Mark Scholl
Using the AdWords Countdown Function in Paid Search Ads
Google Adwords has a few dynamic ad features, such as adjusting headlines on the fly based on a users search query. Those that have created and written ads for a
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Are You Guilty of These SEO Sins?
Habits can be hard to break, but when it comes to search engine optimization it’s worth taking a moment to make sure you’re doing things right. Take a look at the list below, and see if you’re guilty of any of these sinful SEO practices. If so, then now’s the time to take action — it’s not too late for your ranking to be saved!
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Compete with the World’s Largest Brands in Google Ads
Client: We don’t have the budget (competitor X) has. We can’t compete with them in search. Me: There is a misconception when it comes to search, both with SEO and
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How to Trim (or Cut) an SEM Budget
Clients set budgets, sometimes far in advance. Monies are allocated for marketing channels and can be locked in for a full fiscal year. It then becomes the challenge of the
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How to Increase Paid Search Conversions
Paid search is a powerful way to reach consumers, especially as the algorithms behind them do an ever increasing job of showing searchers the most relevant ads. Relevancy in advertising
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The Importance of Keyword Trends and How to Find Them
But there is another important aspect of keyword use that doesn’t get enough attention, and it could be the unknown secret to how you use keywords. Many seem to undervalue the importance of when to use a keyword.
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