Let’s face it, if you’re like me and an ad industry veteran, Super Bowl Sunday is like Christmas morning. I would sit, patiently watching every play of the big game […]
A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.