Mark Scholl

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When Clients Give You The Wrong Keywords

A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?

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How to Clone a Google Ads Campaign

Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.

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