Let’s face it, if you’re like me and an ad industry veteran, Super Bowl Sunday is like Christmas morning. I would sit, patiently watching every play of the big game …
Digital Media Influences the Traditional Buy of a Super Bowl Ad Read More »
Adjusting age targeting in Google Ads is a good method to help refine the audience you reach.
Learn why paid search audits are an invaluable tool, along with what you should audit to ensure your campaigns are running at the highest level.
A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?
People watch sooooo many videos online, it’s almost impossible to keep up with the stats. Since the very first video was uploaded to YouTube on April 23, 2005, the video …
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
Search impression share gives you valuable context to what your other numbers mean. It reveals nuance to your data.
Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.
Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
