Let’s face it, if you’re like me and an ad industry veteran, Super Bowl Sunday is like Christmas morning. I would sit, patiently watching every play of the big game […]
Digital Media Influences the Traditional Buy of a Super Bowl Ad Read More »
Adjusting age targeting in Google Ads is a good method to help refine the audience you reach.
Age Targeting with Google Ads Read More »
Learn why paid search audits are an invaluable tool, along with what you should audit to ensure your campaigns are running at the highest level.
How to Audit a Google Ads Campaign Read More »
A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?
When Clients Give You The Wrong Keywords Read More »
People watch sooooo many videos online, it’s almost impossible to keep up with the stats. Since the very first video was uploaded to YouTube on April 23, 2005, the video
The Value of YouTube Bumper Ads Read More »
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
The Best Thing You Can Do in Google Ads Read More »
Search impression share gives you valuable context to what your other numbers mean. It reveals nuance to your data.
Google Ads Search Impression Share Read More »
Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.
How to Clone a Google Ads Campaign Read More »
Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
How to Disable Auto Ad Suggestions in Google Ads Read More »
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
The Issue of Duplicate Keywords in Paid Search Campaigns Read More »
