We Made a Google Ads Mockup Generator
We built our own Google ad mockup generator specifically for responsive search ads. And after testing it, we decided to let anyone use it.
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The AI Copywriting Revolution: Can Machine Learning Tools Help You Generate Good Content Faster?
Machine learning and AI is a rapidly evolving space. In years past, it was the domain of big companies investing R&D dollars into AI, searching for breakthroughs to determine if …
Digital Media Influences the Traditional Buy of a Super Bowl Ad
Let’s face it, if you’re like me and an ad industry veteran, Super Bowl Sunday is like Christmas morning. I would sit, patiently watching every play of the big game …
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Age Targeting with Google Ads
Adjusting age targeting in Google Ads is a good method to help refine the audience you reach.
How to Audit a Google Ads Campaign
Learn why paid search audits are an invaluable tool, along with what you should audit to ensure your campaigns are running at the highest level.
When Clients Give You The Wrong Keywords
A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?
The Value of YouTube Bumper Ads
People watch sooooo many videos online, it’s almost impossible to keep up with the stats. Since the very first video was uploaded to YouTube on April 23, 2005, the video …
The Best Thing You Can Do in Google Ads
One of the things Google Ads is great at is producing lots of data. Which gets us to a common misunderstanding regarding the role of a search analyst.
Google Ads Search Impression Share
Search impression share gives you valuable context to what your other numbers mean. It reveals nuance to your data.
How to Clone a Google Ads Campaign
Cloning a Google Ads campaign can save you a lot of time. It gives you a optimized and well performing campaign as your starting point, allowing you to just apply tweaks and keep on moving.