Mark Scholl

With twenty years experience in digital marketing, Mark has worked with Fortune 500 companies, non-profits, and start-ups, helping them articulate their stories and share them with people who need to hear them. He is a digital marketing, marathon running, plant-powered nerd.

Wrong way sign

When Clients Give You The Wrong Keywords

A client’s keyword list reveals what terms are important to them. Using them to inform keyword research uncovers terms you may not discover on your own. But what happens when they give you bad keywords?

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